One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products and businesses.

The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute. It’s a great way to generate ideas, keep the mind fresh, and have a bit of fun.

Here are some of my entries, plus a few briefs I assigned to myself. Like what you see? Get in touch!

 

Response to St. George’s Day – mock for the EFL

 

Wenger departing london Emirates 2

Mock ad for Fly Emirates

 

Reaction to the news of Arsène Wenger leaving Arsenal.

Today’s challenge: advertise tea-lights. Here’s my mock for Ikea

 

Mcdonalds banana Milkshake ad

Challenge of the day: advertise bananas

 

Nike-Air-Cloud-Animation

A still from a short mock animation for Nike Air

 

A response to the recently imposed #SugarTax

That knife suits you

An ad in response to #KnifeCrime trending on Twitter. 

 

Tinder Single?

A mock campaign for Tinder

 

Santa's Little Helper Dogs Trust

Mock for Dogs’ Trust in response to #WorldPuppyDay, featuring Santa’s Little Helper

Water Aid Ad 2

Mock ad response to #WorldWaterDay

Nestle Water

Another response to #WorldWaterDay. I may, or may not, have ‘adjusted’ Nestlé’s logo a little, and added a some copy as food for thought

 

World Sleep Day Digital 2

Quick concept for @OneMinuteBriefs and worldsleepday.org

 

 

Print ad concept for Umbro

 

STAR WARS AT AT
Photoshop – practice makes perfect. Adding objects that shouldn’t be there… and making them look like they should be there.

Guirilla marketing idea for Star Wars. Famous / recognisable scenes from a city near you, with added AT-AT Walker. 

 

Anti Fog Mirror BeforeAnti Fog Mirros Soak.com

Before and after mock for soak.com

St. Pancake Tube Logo

Quick idea in response to Pancake Day 2018

 

You Little Tosser Better CrockerFlip Me Over Pancake Day

Risqué viral ad concept for Pancake Day, feat. Betty Crocker

 

 

 

 

Word of the day: Seatbelts. Here’s my Magazine spread concept

 

Lovehoney cucumber

Challenge: advertise cucumbers. Here’s a cheeky mock viral ad for Lovehoney.

 

Go Skateboarding Day Note 3

Challenge: advertise skateboards. Here’s one for local Manchester store Note.

 

 

 

 

Quick concept for #WinnieThePoohDay to advertise Holland and Barrett

 

 

 

 

@OneMinuteBrief challenge: advertise makeup / contouring. Here’s a couple mock ads for Cruelty Free International.

 

WWF Rhino Ad

@OneMinuteBrief challenge: advertise unicorns. Here’s my ad for WWF. 🏆

 

Patagonia Fleeced Ad

One Minute Brief to advertise fleeces – here’s my mock ad for Patagonia

 

Starbucks Latte Levy Ad

Mock ad for Starbucks, in response to #LatteLevy

 

Predators MMA Gym (EDIT)2

Mock ad – in line with branding – for Predators MMA Gym, Manchester. 

shopping-basket-gym-ad3.png

One Minute Brief challenge: advertise dumbbells

 

 

Lights.co.uk NIGHTLIGHT AD

Mock ad for lights.co.uk to advertise nightlights

 

LOTTIE NAILS AD BIG BEN

Mock ad for Lottie London to advertise nail products

Santa Claws Boots Advert

Mock ad for Boots to advertise nail products

 

NHS NUMBER ONE

#ThankUNHS trending on twitter – created this quick viral idea for BBC Radio

 

Life's twists and turns gillette

 

Mika Hakkinnen F1 close shave 2

One Minute Brief x2 – mock ad for Gilette to advertise razors

 

Slept like a log Nytol Ad

Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆

 

BMW Big Boy Toy Ad

One minute brief for BMW. Challenge: advertise fidget spinners

 

Mental Health America Sketchy Ad

One minute brief for Mental Health America

 

 

One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder

 

 

Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’

 

 

Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.

 

Burger King Onion Rings Ad

One Minute Brief for Burger King. Product: onion rings

 

Co-op Banana Ad

A quick ad for Co-op. Product: bananas

Spork Ad 2

Mock ad for Go Outdoors. Product: Spoons

 

Sweet Potatoes Ad

Mock in-store product ad for for Waitrose

 

Whirlpool Feezer Ad

One Minute Brief for Whirlpool. Product: Freezer

 

Yves Saint Laurent - Throw Some Shade

A OneMinuteBrief for Yves Saint Laurent. Product: Eye Shadow

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