One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products and businesses.

The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute.

Here are some of my entries, plus a few briefs I assigned to myself.

(🏆 = winning entry)


Life's twists and turns gillette


Mika Hakkinnen F1 close shave 2

One Minute Brief x2 – mock ad for Gilette to advertise razors


Slept like a log Nytol Ad

Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆


BMW Big Boy Toy Ad

One minute brief for BMW. Challenge: advertise fidget spinners


Mental Health America Sketchy Ad

One minute brief for Mental Health America



One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder



Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’



Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.


Burger King Onion Rings Ad

One Minute Brief for Burger King. Product: onion rings


Co-op Banana Ad

A quick ad for Co-op. Product: bananas

Spork Ad 2

Mock ad for Go Outdoors. Product: Spoons


Sweet Potatoes Ad

Product: sweet potatoes


Whirlpool Feezer Ad

One Minute Brief for Whirlpool. Product: Freezer


Yves Saint Laurent - Throw Some Shade

A brief for Yves Saint Laurent. Product: Eye Shadow