One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products and businesses.
The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute. It’s a great way to generate ideas, keep the mind fresh, and have a bit of fun.
Here are some of my entries, plus a few briefs I assigned to myself. Like what you see? Get in touch!
Quick concept for #WinnieThePoohDay to advertise Holland and Barrett
@OneMinuteBrief challenge: advertise makeup / contouring. Here’s a couple mock ads for Cruelty Free International.
@OneMinuteBrief challenge: advertise unicorns. Here’s my ad for WWF. 🏆
One Minute Brief to advertise fleeces – here’s my mock ad for Patagonia
Mock ad for Starbucks, in response to #LatteLevy
Mock ad – in line with branding – for Predators MMA Gym, Manchester.
One Minute Brief challenge: advertise dumbbells
Mock ad for lights.co.uk to advertise nightlights
Mock ad for Lottie London to advertise nail products
Mock ad for Boots to advertise nail products
#ThankUNHS trending on twitter – created this quick viral idea for BBC Radio
One Minute Brief x2 – mock ad for Gilette to advertise razors
Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆
One minute brief for BMW. Challenge: advertise fidget spinners
One minute brief for Mental Health America
One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder
Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’
Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.
One Minute Brief for Burger King. Product: onion rings
A quick ad for Co-op. Product: bananas
Mock ad for Go Outdoors. Product: Spoons
Mock in-store product ad for for Waitrose
One Minute Brief for Whirlpool. Product: Freezer
A OneMinuteBrief for Yves Saint Laurent. Product: Eye Shadow