One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products, and businesses.
The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute. It’s a great way to generate ideas, keep the mind fresh, and have a bit of fun.
Like my ideas? Get in touch!
A campaign idea for Uber – ‘taxi silhouettes’ featuring landmarks from various cities (the ones you see here at Manchester and London)
#WorldEmojiDay idea for The Economist Magazine
A mock response to #WorldEmojiDay for Grammarly
On the subject of Trump’s visit to the U.K., here’s a couple more ads I thought up for Irn Bru / Tinder
France win the the World Cup, and ‘change’ their national motto…
Karma is a… Swede? England bow out of the World Cup, Ikea get revenge
Today’s challenge, advertise private reg plates – here’s my topical response (Trump visiting the U.K.)
Two birds, one stone – mocks for UPS and Parcel Force using the strapline ‘It’s Coming Home’; seriously, it is.
A mock for Adidas – a play on Nike’s world-famous ‘Just Do It’
Make it official – mock ad warning against use of fake I.D.
Another movie quote – this time it’s a mock for Apple and a cheeky swipe at Amazon
Sat thinking of ads inspired by song lyrics and movie quotes – here’s a mock for Playstation VR (thanks to Nas for the inspo)
Poster to advertise One Minute Briefs Live 5 – at Twenty Twenty Two, Manchester
A response to UK Agency Awards’ deadline extension
A mock to advertise / announce a deadline extension for entry into the U.K. Agency Awards 2018
Heatwave in the UK – here’s a topical mock Last Minute
Seasonal mock for Cancer Research UK
A mock ad for Huy Fong’s Sriracha sauce, in response to the UK’s recent heatwave
Playing around with the copy on these mock ads, encouraging viewers to give blood – pretty chuffed with the subtle hourglass shape I’ve made here.
First ideas for a mock #GiveBlood campaign
Mock ads for Lush Cosmetics
Two more mocks for Lush Cosmetics
Fair play, it seems to work, but I’ve always found 90% of aftershave ads to be… well, same-y
So, here’s a mock for Polo, sans the usual hot model and marketing direction that tells us nothing about the product.
Mock reaction to Visa crashing 01/09/18 – feat. MasterCard
The aim here was to promote “Netflix and Chill” without coming across as sexist. This was my attempt at ‘girls like sex too, y’know’ – I hope this is seen in the positive light I intended it to be.
Mock ad for Refill app – check them out!
Mock ad for Refill, an app encouraging the public to ditch plastic bottles
A play on Banksy’s famous ‘balloon girl’, in response to #NHS70. Happy birthday, NHS!
A mock campaign in response to #MentalHealthAwareness Week
Drafted ideas for Vitamin T, a digital focussed talent agency
1/2 – posters to advertise the ‘Shark Awards’, Kinsale International Creative Festival
2/2 – and another for Shark Awards
Mock campaign promoting environmental awareness in London’s parks
Meanwhile, in Asda / Sainsbury’s head office – response to merger
Response to St. George’s Day – mock for the EFL
Mock ad for Fly Emirates in response to Wenger news
Reaction to the news of Arsène Wenger leaving Arsenal.
Today’s challenge: advertise tea-lights. Here’s my mock for Ikea
Challenge of the day: advertise bananas
A still from a short mock animation for Nike Air
A response to the recently imposed #SugarTax
An ad in response to #KnifeCrime trending on Twitter.
A mock campaign for Tinder
Mock for Dogs’ Trust in response to #WorldPuppyDay, featuring Santa’s Little Helper
Mock ad response to #WorldWaterDay
Another response to #WorldWaterDay. I may, or may not, have ‘adjusted’ Nestlé’s logo a little, and added a some copy as food for thought
Quick concept for @OneMinuteBriefs and worldsleepday.org
Print ad concept for Umbro
Guirilla marketing idea for Star Wars. Famous / recognisable scenes from a city near you, with added AT-AT Walker.
Before and after mock for soak.com
Quick idea in response to Pancake Day 2018
Risqué viral ad concept for Pancake Day, feat. Betty Crocker
Word of the day: Seatbelts. Here’s my Magazine spread concept
Challenge: advertise cucumbers. Here’s a cheeky mock viral ad for Lovehoney.
Challenge: advertise skateboards. Here’s one for local Manchester store Note.
Quick concept for #WinnieThePoohDay to advertise Holland and Barrett
@OneMinuteBrief challenge: advertise makeup / contouring. Here’s a couple mock ads for Cruelty Free International.
@OneMinuteBrief challenge: advertise unicorns. Here’s my ad for WWF. 🏆
One Minute Brief to advertise fleeces – here’s my mock ad for Patagonia
Mock ad for Starbucks, in response to #LatteLevy
Mock ad – in line with branding – for Predators MMA Gym, Manchester.
One Minute Brief challenge: advertise dumbbells
Mock ad for lights.co.uk to advertise nightlights
Mock ad for Lottie London to advertise nail products
Mock ad for Boots to advertise nail products
#ThankUNHS trending on twitter – created this quick viral idea for BBC Radio
One Minute Brief x2 – mock ad for Gilette to advertise razors
Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆
One minute brief for BMW. Challenge: advertise fidget spinners
One minute brief for Mental Health America
One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder
Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’
Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.
One Minute Brief for Burger King. Product: onion rings
A quick ad for Co-op. Product: bananas
Mock ad for Go Outdoors. Product: Spoons
Mock in-store product ad for for Waitrose
One Minute Brief for Whirlpool. Product: Freezer
A OneMinuteBrief for Yves Saint Laurent. Product: Eye Shadow