One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products and businesses.
The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute. It’s a great way to generate ideas, keep the mind fresh, and have a bit of fun.
Here are some of my entries, plus a few briefs I assigned to myself. Like what you see? Get in touch!
Response to St. George’s Day – mock for the EFL
Mock ad for Fly Emirates
Reaction to the news of Arsène Wenger leaving Arsenal.
Today’s challenge: advertise tea-lights. Here’s my mock for Ikea
Challenge of the day: advertise bananas
A still from a short mock animation for Nike Air
A response to the recently imposed #SugarTax
An ad in response to #KnifeCrime trending on Twitter.
A mock campaign for Tinder
Mock for Dogs’ Trust in response to #WorldPuppyDay, featuring Santa’s Little Helper
Mock ad response to #WorldWaterDay
Another response to #WorldWaterDay. I may, or may not, have ‘adjusted’ Nestlé’s logo a little, and added a some copy as food for thought
Quick concept for @OneMinuteBriefs and worldsleepday.org
Print ad concept for Umbro
Guirilla marketing idea for Star Wars. Famous / recognisable scenes from a city near you, with added AT-AT Walker.
Before and after mock for soak.com
Quick idea in response to Pancake Day 2018
Risqué viral ad concept for Pancake Day, feat. Betty Crocker
Word of the day: Seatbelts. Here’s my Magazine spread concept
Challenge: advertise cucumbers. Here’s a cheeky mock viral ad for Lovehoney.
Challenge: advertise skateboards. Here’s one for local Manchester store Note.
Quick concept for #WinnieThePoohDay to advertise Holland and Barrett
@OneMinuteBrief challenge: advertise makeup / contouring. Here’s a couple mock ads for Cruelty Free International.
@OneMinuteBrief challenge: advertise unicorns. Here’s my ad for WWF. 🏆
One Minute Brief to advertise fleeces – here’s my mock ad for Patagonia
Mock ad for Starbucks, in response to #LatteLevy
Mock ad – in line with branding – for Predators MMA Gym, Manchester.
One Minute Brief challenge: advertise dumbbells
Mock ad for lights.co.uk to advertise nightlights
Mock ad for Lottie London to advertise nail products
Mock ad for Boots to advertise nail products
#ThankUNHS trending on twitter – created this quick viral idea for BBC Radio
One Minute Brief x2 – mock ad for Gilette to advertise razors
Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆
One minute brief for BMW. Challenge: advertise fidget spinners
One minute brief for Mental Health America
One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder
Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’
Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.
One Minute Brief for Burger King. Product: onion rings
A quick ad for Co-op. Product: bananas
Mock ad for Go Outdoors. Product: Spoons
Mock in-store product ad for for Waitrose
One Minute Brief for Whirlpool. Product: Freezer
A OneMinuteBrief for Yves Saint Laurent. Product: Eye Shadow