One Minute Briefs is a social media campaign and community that challenges creatives to produce mock ads for randomly generated products and businesses.

The aim of the game is to use the random word posted on social media by moderators and then advertise a product. One rule. One minute. It’s a great way to generate ideas, keep the mind fresh, and have a bit of fun.

Here are some of my entries, plus a few briefs I assigned to myself. Like what you see? Get in touch!


Response to St. George’s Day – mock for the EFL


Wenger departing london Emirates 2

Mock ad for Fly Emirates


Reaction to the news of Arsène Wenger leaving Arsenal.

Today’s challenge: advertise tea-lights. Here’s my mock for Ikea


Mcdonalds banana Milkshake ad

Challenge of the day: advertise bananas



A still from a short mock animation for Nike Air


A response to the recently imposed #SugarTax

That knife suits you

An ad in response to #KnifeCrime trending on Twitter. 


Tinder Single?

A mock campaign for Tinder


Santa's Little Helper Dogs Trust

Mock for Dogs’ Trust in response to #WorldPuppyDay, featuring Santa’s Little Helper

Water Aid Ad 2

Mock ad response to #WorldWaterDay

Nestle Water

Another response to #WorldWaterDay. I may, or may not, have ‘adjusted’ Nestlé’s logo a little, and added a some copy as food for thought


World Sleep Day Digital 2

Quick concept for @OneMinuteBriefs and



Print ad concept for Umbro


Photoshop – practice makes perfect. Adding objects that shouldn’t be there… and making them look like they should be there.

Guirilla marketing idea for Star Wars. Famous / recognisable scenes from a city near you, with added AT-AT Walker. 


Anti Fog Mirror BeforeAnti Fog Mirros

Before and after mock for

St. Pancake Tube Logo

Quick idea in response to Pancake Day 2018


You Little Tosser Better CrockerFlip Me Over Pancake Day

Risqué viral ad concept for Pancake Day, feat. Betty Crocker





Word of the day: Seatbelts. Here’s my Magazine spread concept


Lovehoney cucumber

Challenge: advertise cucumbers. Here’s a cheeky mock viral ad for Lovehoney.


Go Skateboarding Day Note 3

Challenge: advertise skateboards. Here’s one for local Manchester store Note.





Quick concept for #WinnieThePoohDay to advertise Holland and Barrett





@OneMinuteBrief challenge: advertise makeup / contouring. Here’s a couple mock ads for Cruelty Free International.


WWF Rhino Ad

@OneMinuteBrief challenge: advertise unicorns. Here’s my ad for WWF. 🏆


Patagonia Fleeced Ad

One Minute Brief to advertise fleeces – here’s my mock ad for Patagonia


Starbucks Latte Levy Ad

Mock ad for Starbucks, in response to #LatteLevy


Predators MMA Gym (EDIT)2

Mock ad – in line with branding – for Predators MMA Gym, Manchester. 


One Minute Brief challenge: advertise dumbbells NIGHTLIGHT AD

Mock ad for to advertise nightlights



Mock ad for Lottie London to advertise nail products

Santa Claws Boots Advert

Mock ad for Boots to advertise nail products



#ThankUNHS trending on twitter – created this quick viral idea for BBC Radio


Life's twists and turns gillette


Mika Hakkinnen F1 close shave 2

One Minute Brief x2 – mock ad for Gilette to advertise razors


Slept like a log Nytol Ad

Quick mock ad for Nytol. One Minute Briefs’ challenge was to advertise logs. 🏆


BMW Big Boy Toy Ad

One minute brief for BMW. Challenge: advertise fidget spinners


Mental Health America Sketchy Ad

One minute brief for Mental Health America



One minute brief for Johnson’s Baby. Challenge: Advertise talcum powder



Street mock ups for Sky Sports. Challenge: Advertise ‘Deadline Day’



Mock advertisement for Polycell, featuring Vinnie Jones. Product: Wallpaper.


Burger King Onion Rings Ad

One Minute Brief for Burger King. Product: onion rings


Co-op Banana Ad

A quick ad for Co-op. Product: bananas

Spork Ad 2

Mock ad for Go Outdoors. Product: Spoons


Sweet Potatoes Ad

Mock in-store product ad for for Waitrose


Whirlpool Feezer Ad

One Minute Brief for Whirlpool. Product: Freezer


Yves Saint Laurent - Throw Some Shade

A OneMinuteBrief for Yves Saint Laurent. Product: Eye Shadow